In 2020, Jaanika Okk founded Time Assist, a consultancy that helps small businesses streamline operations by implementing CRMs. With over 15 years of experience in project management and administration, Jaanika understands the challenges of organizing sales processes, managing customer relationships, and tracking business data.
Time Assist helps its customers by setting up and customizing Capsule CRM to provide specialized training and consultation on the tool. By optimizing workflows, Jaanika enables businesses to focus on growth rather than operational hurdles.
Over the years, Jaanika has experimented with many CRMs, always searching for the perfect balance of functionality and simplicity. That search ultimately led her to Capsule CRM, a solution that not only aligned with her business philosophy but also became an integral part of her service offering.
A partnership rooted in shared values
What began as an exploratory chat soon evolved into a valuable partnership. And since then, she’s noticed Capsule CRM’s commitment to continuous improvement and user-friendly design.
“It’s helped streamline the whole process – the automations, integrations, especially Magical – all of it!”Jaanika Okk Managing Director
For Jaanika, Capsule CRM wasn’t just another CRM – it genuinely helped small businesses manage their sales pipeline without unnecessary complexity. Recognizing this opportunity, she decided to focus exclusively on Capsule CRM implementation, positioning Time Assist as a specialist in the CRM landscape.
The value of Capsule CRM
Throughout her career, Jaanika has tested numerous tools and ultimately chooses software to simplify her work. Unfortunately, not all of them deliver.
Describing the struggle as a small business owner, Jaanika explains "the problem is that there's so much noise. Every day we're bombarded with noise, and you’ve got to filter out what's important and what's not, and not use an app just for the software's sake. A CRM should simplify work, not add to it."
Unlike the complex solutions she’s tried before, Jaanika values Capsule CRM’s commitment to simplicity and ease. The intuitive interface and straightforward tools prove transformative, enabling Jaanika to effortlessly manage her sales pipeline, tasks, and customer relationships.
Yet, for Jaanika, one of Capsule CRM’s standout features is its ability to centralize client data while remaining adaptable across different businesses. She explains that since the software integrates with various business tools, it minimizes laborious admin and eliminates data fragmentation.
“I’m particularly impressed by how Capsule CRM fits neatly within the business ecosystem. Instead of sifting through Slack or WhatsApp for messages and data, it’s all kept centrally.”Jaanika Okk Managing Director
Features like automated task reminders and mentions help Time Assist ensure no lead goes cold, addressing one of the biggest challenges small businesses face: consistent follow-ups.
Capsule CRM’s ongoing development means Time Assist’s clients benefit from an evolving product. She highlights updates resulting from her and her clients’ feedback, demonstrating the reciprocity of the partnership. Jaanika enthuses, "when I provide feedback, sharing insights from my clients, I actually see changes happen. It’s not just a conversation that goes nowhere - it leads to real improvements!"
Bringing Capsule’s benefits to small businesses
As both a Capsule user and consultant, Jaanika has firsthand experience incorporating the system into her tech stack. This uniquely positions her to teach others how to use it effectively to win more business.
By emphasizing Capsule’s ability to streamline workflows and maintain sales momentum, she helps small business owners focus on growth rather than admin tasks.
Through the partnership, Jaanika can effectively train and support clients on their CRM needs. She speaks of Capsule’s great support – when new features launch, she can comfortably prepare and inform clients using Capsule’s training and resources.
“I feel the support is there. If I have any questions, if I have a question on behalf of the client, the support is always really helpful. ”Jaanika Okk Managing Director
Business growth through Capsule
Since focusing on Capsule CRM implementation in 2023, Jaanika’s Capsule-related work grew from 31% of Time Assist’s revenue to 61% in just over a year. She projects her Capsule-driven revenue will quadruple within the year.
This shift reflects not only the growing demand for Capsule but also the value Jaanika provides through her consultancy. By aligning with small business needs, Time Assist has positioned itself as a go-to CRM expert, making Capsule central to its success.
The road ahead
Looking forward, Jaanika plans to scale Time Assist to position it for acquisition by 2030. To achieve this, she’ll expand her Capsule CRM services, refine processes, and attract larger clients who can benefit from her expertise.
“I want to make sure the partnership is mutually beneficial. I’m always thinking, ‘What can Time Assist do additionally for Capsule?’ I’m also keen to take on Transpond and enhance our partnership with even deeper collaboration.”Jaanika Okk Managing Director
For Jaanika, the partnership with Capsule is more than just business; it’s about empowering small businesses with the right tools to succeed. As Time Assist continues to grow, Capsule remains at the heart of its journey, helping businesses streamline operations, improve sales efficiency, and achieve greater success.
