No matter your company’s size, you need (and deserve) the best CRM — the one that helps your small business grow.
That’s easier said than done, though. How to find a CRM platform that fits your small business? Which solution ticks all the boxes? And how can you implement it properly so it doesn’t become a nightmare?
We understand it might be difficult. That’s why we’ve produced this list.
We’ve put together a list of 25+ CRM tools designed for small businesses so you can make an informed decision.
What is CRM for small businesses?
CRM for small businesses is a tool to help manage customer relationships and track sales, support tickets, or client follow-ups.
It is a place to store all reliable information for your internal and external processes.
If your team is two or twenty, CRM makes everyday tasks easier. If implemented at the right time, it can transform how you work – from getting a lead to sealing a deal.
Best CRM software for small businesses
#1 – Capsule CRM
Capsule CRM is a simple, user-friendly solution for small businesses and startups to handle customer relationships and business operations.
Its clean design and feature-rich CRM dashboard make it a top choice for businesses looking to optimize processes. You can easily connect this CRM software with popular tools like G Suite, Mailchimp, Xero, and QuickBooks.
See the complete integration list.
With a 4.7/5 rating on Capterra, Capsule CRM ranks as one of the top small business CRM systems – earning strong praise from its users for ease of use and functionality:
Core CRM features:
- Sales pipeline: Easily track deals at various stages and gain visibility into sales progress
- App integration: Connect Capsule CRM with popular business apps like Xero and QuickBooks to manage financial and operational tasks
- Task management: Assign and manage tasks within your team for better productivity and collaboration.
- Email integration: Integrate with email systems like Gmail to centralize communications
- Reporting and analytics: Generate detailed reports to analyze business performance
- Project management: Use visual tools like Kanban boards to track project progress and manage deliverables.
- AI-powered email assistant: Create high-quality, personalized emails using AI prompts.
- Starter: £14/month per user. The perfect CRM plan for small businesses. It includes features like 30,000 contacts, email templates, a shared mailbox, and premium integrations. Basic reporting and an AI-powered email assistant are also included
- Growth: £27/month per user. Includes everything in Starter, plus 60,000 contacts, workflow automation, advanced sales reporting, multiple sales pipelines, project management tools, and business enrichment features
- Advanced: £42/month peruse. Offers 120,000 contacts, multiple project boards, and enhanced contact enrichment to create complete customer profiles – in addition to everything from the Growth plan
- Ultimate: £60/month per user (billed annually). Tailored for larger teams, this plan adds priority support, a dedicated account manager, custom training, and 240,000 contacts for managing pipelines and projects at scale.
Capsule CRM is a smart choice for businesses aiming to simplify their workflows and keep everything organized. Curious to see how it works? Check out the free trial to see how Capsule can support your business!
#2 - 1CRM
1CRM is a small business CRM software for managing sales, customer service, and various projects.
Small businesses value their ability to centralize customer inquiries and interactions, though some users find customization and reporting features insufficient. They also point out that security compliances need to be updated.
There are plenty of pricing plans, and choosing one might be overwhelming.
Pricing:
- Cloud Service:
- Startup: $13/user per month (annual) or $15/month
- Startup+: $20/user per month (annual) or $23/month
- Professional: $29/user per month (annual) or $33/month
- Enterprise: $34/user per month (annual) or $39/month
- On-Premise Software:
- Startup: Free for up to 3 users
- Startup+: $20/user per month (annual) or $23/month
- Professional: $29/user per month (annual) or $33/month
- Enterprise: $34/user per month (annual) or $39/month
- Perpetual Licenses:
- Professional: $405 (one-time/user)
- Enterprise: $585 (one-time/user)
#3 – Flowlu CRM
Flowlu is customer relationship management software that small businesses use to manage their sales process and customer data.
It combines a CRM system, basic project management, and financial tools in one platform, though it may only suit some businesses. It's useful as an all-in-one CRM solution, but some users find its interface and features less complex than other CRM options.
Also, some reviewers on Capterra and G2 mention the need for more customizable features like UI/UX improvements and additional integrations, like Dropbox.
Pricing:
- Free Plan: $0/month
- Team Plan: $39/month
- Business Plan: $74/month
- Professional Plan: $149/month
- Enterprise Plan: $249/month
#4 – Pipedrive CRM
Pipedrive CRM is a good option for small businesses looking to streamline their sales process. It’s an easy-to-use platform with features like pipeline management and workflow automation to close deals. It integrates with other business software like Gmail, Zapier, and MS Teams.
Pipedrive’s simplicity is a major draw – enabling businesses to track leads, manage contacts, and monitor progress without the complexity.
However, some users feel limited by its reporting capabilities and note that advanced CRM features can come at a higher cost. Unlike some competitors, Pipedrive doesn’t offer a free plan, which can be challenging for those working with a tighter budget.
Pricing:
- Essential: €24/month per seat, billed monthly
- Advanced: €44/month per seat, billed monthly
- Professional: €64/month per seat, billed monthly
- Power: €79/month per seat, billed monthly
- Enterprise: €129/month per seat, billed monthly.
#5 – FreeCRM.com
FreeCRM.com provides a basic CRM solution for a small business. It’s an affordable option to manage customer interactions and sales pipelines.
The free-forever plan includes contact management, sales pipeline visualization, task tracking, mobile access, and basic features for analyzing and reporting your sales. However, it lacks key features like API integration, social media tools, and advanced marketing options. Additionally, customer support isn’t offered on the free plan, which can be a drawback for new users needing immediate help.
For more advanced needs, paid plans are available, but businesses with specific requirements might want to explore other options.
Pricing:
- Free: $0/month (Free Forever)
- Pro: $10/month
- Enterprise: $25/month
#6 – Simply CRM
If you're a small business looking to manage sales, marketing, and client service in one place, Simply CRM is a straightforward solution. It centralizes customer data, making it easy for teams to facilitate business processes with basic pipeline management and project tracking features.
However, customization is limited, and some users experience connectivity issues, such as the no real-time notifications for client activities. While it does offer a mobile app, its flexibility and integration with other tools lack. Exploring other small business CRM options may helpbusinesses needing more control.
Pricing:
- Starter: $17/month per user, billed monthly
- Professional: $28/month per user, billed monthly
- Enterprise: $47/month per user, billed monthly
- Custom Build: Contact for fully custom module or integration solutions.
#7 – Vtiger CRM
Vtiger CRM is an AI-powered platform designed to manage customer relationships, sales, and support all in one place. Often, it is seen as a cost-effective and versatile choice for small businesses because of its variety of internal tools.
However, Vtiger has some drawbacks, including slow load times, a lengthy setup process, and an unintuitive interface, which can hinder team adoption. Its pricing is affordable and scalable, but the structure can be confusing. Subscription plans are divided between two licenses: one offering full access to all CRM apps (sales, marketing, help desk), and the other providing limited access to just one.
Pricing:
Vtiger CRM comes with two main types of licenses: Standard User (full access to all modules) and Single App User (access to one app).
- One Growth: $15 per user/month
- One Professional: $42 per user/month
- One Enterprise: $58 per user/month
- One AI: $66 per user/month
#8 – High Level CRM
High Level CRM is an all-in-one platform designed to help small businesses manage customer interactions through workflow automation and SMS campaigns. Moreover, it provides automated messaging and payment collection features, all of which are important to small businesses.
However, High Level CRM only offers two pricing tiers, which may limit scalability as your business grows. Users have noted slow response times from customer support, too.
Pricing:
- Starter: $97/month
- Unlimited: $297/month
#9 – Less Annoying CRM
LACRM focuses on essential CRM features, offering an affordable pricing model with unlimited contacts and pipelines. It’s a solid choice for businesses just getting started with CRM solutions.
However, its simplicity can be limited – it lacks advanced sales analytics, deep customization, and more advanced tools like built-in email marketing and VoIP integration. Teams needing mobile access may find it inconvenient to not have a dedicated mobile app.
Pricing:
It’s priced at $15 per user/month. There's only one pricing plan.
#10 – Close CRM
Close CRM is built for sales teams, offering tools like lead management, email tracking, built-in calling, and pipeline management to speed deal closures up through workflow automation.
Among the obstacles, it lacks a free plan, and the interface may be less intuitive, particularly for non-technical users. Moreover, its limited integrations could bechallenging for teams that want direct integration with other business tools.
Pricing:
- Startup: $59/month per user
- Professional: $109/month per user
- Enterprise: $149/month per user
#11 – BigContacts CRM
If you're looking for an affordable, user-friendly CRM, BigContacts offers features like contact list management, email marketing, and task tracking, making it a good option for small businesses.
Users appreciate its reminders and ability to generate detailed reports. While these features are valued, there are areas where it falls short. It doesn’t have a mobile app and suffers from performance issues, with limited reporting that can complicate data analysis and task organization.
Pricing:
- Monthly Plan: $19.99/month for up to 1,000 contacts
- Free Plan: $0/month for up to 100 contacts
#12 – Copper CRM
Google Workspace users might find Copper CRM appealing due to its seamless integration with Gmail and Google Calendar. It simplifies workflow automation, lead management, and project tracking.
However, the feature-rich interface can be overwhelming for some, and the pricing may be restrictive for small businesses – as advanced features are locked behind higher-tier plans.
- Starter: $29/month per user
- Professional: $69/month per user
- Business: $134/month per user
#13 – Nimble CRM
Nimble CRM combines customer relationship management with social media integration, offering a unified platform for sales tracking, email marketing, and contact organization. The "Today Page" feature gives users a quick snapshot of sales tasks and engagement opportunities.
Despite its positive aspects, it's not entirely without its limitations. While Nimble includes a mobile app, users find it less responsive than expected. It still is a good fit for small businesses, but it comes with limited file storage (2GB per user) and only one pricing plan, which may not suit all business needs.
Pricing:
- Clear & Simple: $29.90/month per user
#14 – Insightly CRM
Looking for scalability and solid features? You could consider Insightly CRM. This platform is designed for businesses seeking scalability and functionality, offering lead management tools and project tracking tools. It integrates seamlessly with apps like Google Workspace, too.
However, some users find the platform limiting in terms of custom fields, workflows, and reporting templates, which may not meet the needs of more complex operations. The pricing details aren't openly shared, so a direct conversation with the sales team is required to access plan costs and demos.
Pricing: Contact sales to get a demo and pricing details.
#15 – Salesmate CRM
Salesmate CRM is an all-in-one platform that combines sales, marketing, and customer management with features like built-in calling, email tracking, and multiple pipeline management.
However, it may feel overly complex for smaller teams with simpler needs. The setup process could require more effort to integrate its functions into daily operations.
Pricing:
- Basic: $29/user per month
- Pro: $49/user per month
- Business: $79/user per month
- Enterprise: Custom pricing
#16 – Hubspot CRM
Never overlook HubSpot CRM if you're after a free, easy-to-use platform to track leads, sales pipelines, and customer data. It offers email marketing, sales automation, and reporting tools, making it a great fit for growing businesses.
However, advanced features like email automation and custom reporting come with paid plans that can get pricey, and full customer support is reserved for higher-tier subscriptions.
Pricing:
- Starter: $18/user per month
- Professional: $1,170/month (5 seats included)
- Enterprise: $4,300/month (7 seats included)
#17 – Freshsales CRM
Considering a CRM that makes managing customer relationships a breeze? Freshsales CRM provides an intuitive platform for lead scoring, customer engagement, and integrating various communication channels.
Despite its popularity, the software has some compatibility issues.
While its automation tools are a standout feature, some users have reported slow performance and challenges with data export accuracy. For larger businesses with complex workflows, the limited customization options could also be a drawback.
Pricing:
- Free: $0 for small teams
- Growth: $9/user per month
- Pro: $39/user per month
- Enterprise: $59/user per month
#18 – Agile CRM
Agile CRM is a popular choice for small businesses, offering lead tracking, email marketing, and pipeline management as its core features. It also allows for custom fields, deal tracking, and monitoring customer engagement.
However, some users experience slow loading times and performance issues, especially when handling large datasets. Limited integration options can pose challenges for businesses using multiple software tools.
Pricing:
- Free: For up to 10 users
- Starter: $8.99/month per user
- Regular: $29.99/month per user
- Enterprise: $47.99/month per user
#19 – Zoho CRM
Zoho CRM offers powerful tools like lead scoring, sales pipelines, and sales forecasting integrated within the broader Zoho suite. Its advanced features make it a popular choice for businesses that need a wide range of functionalities. While the pricing is competitive, it often requires customization, which can extend onboarding time.
Users praise its capabilities, though some businesses find the setup process more complex than expected.
Pricing:
- Standard: €20/month per user
- Professional: €35/month per user
- Enterprise: €50/month per user
- Ultimate: €65/month per user
#20 – Nutshell CRM
If your sales team is looking for CRM capabilities like contact management support, sales pipeline tracking, and automation, check out Nutshell CRM.
When you look for CRM capabilities like contact management and sales automation, Nutshell CRM is worth considering. Its features, including customizable reporting and email marketing, help sales reps prioritize leads. Despite its versatility, the software lacks certain customization options.
On top of that, complex navigation, a lack of social media integration, and limited support hours may frustrate businesses with more advanced needs.
Pricing:
- Foundation: $19/month per user
- Pro: $49/month per user
- Power AI: $59/month per user
- Enterprise: $79/month per user
#21 – Keap CRM
Keap CRM, formerly Infusionsoft, is tailored for small businesses, combining CRM, marketing automation, invoicing, and e-commerce tools. If you’re a sales rep needing support with sales pipelines, automating tasks like email follow-ups, SMS marketing, or managing payment systems, Keap could be a solid option.
Although the software is well-supported, the customer service can be slow to respond. Its high price, complex user interface, and the limitation of one domain per account may be drawbacks for some users.
Pricing:
- Starting at: $299/month for 2 users and 1,500 contacts
#22 – Instantly CRM
As long as your focus is on lead management and outreach, Instantly CRM offers value with its automated email campaigns and sales flows.
It also includes website visitor analysis, but customization is limited and features like SMS tracking and advanced reporting come with additional costs. The pricing structure can quickly become expensive for businesses needing full functionality.
Pricing:
- Growth CRM: $47/month
- Hyper CRM: $97/month
#23 – eLeads CRM
Working in the automotive industry? eLeads could be the CRM solution for your sales team. It allows dealerships to manage sales processes, inventory, and customer interactions through omnichannel communication with vehicle search, VIN scanning, and equity data mining tools.
However, its dated interface, lack of a free trial, and limited customization options may be frustrating for dealerships looking for a more tailored workflow.
Pricing: Contact sales to get the pricing info.
#24 – Teamgate CRM
Teamgate CRM makes sales tracking easier with lead management tools and real-time analytics, offering integration with platforms like Mailchimp and LinkedIn.
However, some users experience performance issues, with reports of slow load times and occasional glitches. For larger businesses, the limited ERP integration and lack of advanced dashboard customization might not meet more complex operational needs.
Pricing: Custom pricing upon request.
#25 – Salesforce CRM
Giving businesses advanced sales pipeline management, workflow automation, and AI-driven insights, Salesforce CRM stands out for those requiring deep customization and seamless data integration. Its powerful toolset can handle complex operations, though the higher price tag may deter smaller teams.
The sheer number of features can make navigating the platform feel like a steep learning curve for some users.
Pricing:
- Enterprise: €165/user per month
- Unlimited: €330/user per month
- Einstein 1 Sales: €500/user per month
Conclusion
Not every CRM software is a perfect fit for all businesses – and that’s okay. If your current CRM isn’t meeting your needs, plenty of alternatives exist. With so many options available, you’re sure to find one that works for you.
For a recommendation, Capsule CRM is a powerful, affordable choice for managing customer relationships. It offers helpful marketing automation features and the flexibility to grow with your business, making it a smart solution that can scale as you do.
