CRM for startups
Start(up) as you mean to go onStart simple, then add power as your business grows. Capsule CRM helps startups get off to a flying start, then scales steadily alongside you.

Build relationships beyond your network
It’s not what you know, it’s who you know. Capsule CRM gives your startup the tools to build meaningful relationships.

Stop asking “When did that happen?”
Get a complete view of every contact, task, project, and sale. Capsule CRM keeps everything visible in one place, helping you steer your startup. Full steam ahead!

Automate the boring bits
Hands up if you love admin…. Thought not. Capsule CRM’s automations record activities, emails, and more, while Tracks handles tedious tasks so you can spend more time with customers.

Your startup, your way
Your startup’s pivoted 86 times, and that’s just this morning. Capsule CRM’s Custom Fields, Tags, and Tracks mean it can adapt to any changes without breaking a sweat.


Your CRM in your pocket
Run your startup from anywhere, even when the wi-fi’s down. Capsule CRM’s mobile app keeps contacts, deals, and tasks at your fingertips.

Get up and running in record time
Investors want updates, customers need attention, and the meetings keep coming. When things get hectic, Capsule CRM is designed to be simple from the start.

Real support from real people
Our human-led support team is on hand to help your startup cut through the chaos and get the most out of your CRM.
How Capsule CRM works for fast-moving startups
Here’s how Capsule CRM helps startups save time and stay sane(!) with features that scale with you.

Track every sale
Move deals through tailored stages and spot any pesky bottlenecks early. Capsule CRM helps you stay in total control of your sales process.
Connect conversations
Links emails and notes to the right contact. No more last-minute scrambling through post-its and random scraps of paper for info.
Tick off your to-do list
Startups have a lot to juggle, but Capsule CRM eases the load with user-friendly task and project management tools.
Not just for customers
Track fundraising just like sales. Capsule CRM helps you manage investor conversations and updates as easily as customer deals.
Your startup tools, all connected
From accounting software to email platforms, Capsule CRM works with all your favorite apps.
Browse marketplaceFresh ideas for scaling your startup
When things get a little too hectic, the Capsule CRM blog has practical tips and advice to help founders manage sales, marketing, and customers better.

How to scale your business
When and how should I scale my business?
Discover how to identify the right time to scale your business, the common pitfalls, and the steps you need to take.

Manage your projects
A guide to project management for startups
Explore how project management tools help startups grow.

Overcome business bottlenecks
What are business bottlenecks and how to overcome them?
Business bottlenecks holding you back? Learn key strategies to overcome them and optimize your operations
Plans designed to grow with you
Choose the features and flexibility your startup needs, then upgrade when you’re ready for more.
Perfect to try Capsule and see how it works.
Free Forever.
For small businesses with one to five employees.
Billed Annually.
Got a small sales team? This is the plan for you.
Billed Annually.
For big sales teams and fast-growing small businesses.
Billed Annually.
CRM for startups Frequently Asked Questions
Early-stage startups often overdo their tools: too many dashboards, too little direction. What they actually need is a CRM that builds order without slowing pace. Capsule CRM fits that mindset, being flexible enough to grow with the first waves of customers. It gives founders a single place to manage leads and conversations so they can focus on traction, not software.
Two moments make the most sense: right after the first paying customers arrive or once manual tracking starts breaking down. At that stage, leads multiply and messages pile up. The right CRM helps put a system in place before chaos sets in, giving founders control over data as momentum builds.
Fast growth comes from clarity, not chaos. A CRM that speeds up learning and shortens decision loops is the real accelerator. Capsule CRM helps startups see which deals move forward and which stall, giving founders early insight into what drives revenue. It doesn't promise speed through automation overload: it delivers it through visibility and the freedom to act on real sales signals.