Whatever kind of business you’re in, customer relationship management software is one of the most valuable tools you can use, with useful features for all your customer-facing teams including sales, marketing and customer service.
However, there are hundreds of CRMs on the market, with new ones being added all the time. If you want to find the right CRM system for your business, it’s important to compare the solutions and check they meet all your needs with the potential to scale up as you grow.
Let’s look at how Capsule compares to Pipedrive.
Capsule vs Pipedrive: Free and starter plans
For small businesses and startups, a free CRM can help build relationships on a tight budget. While Pipedrive doesn’t currently offer a free plan, Capsule has a free plan with the following features:
- 2 users
- 250 contacts
- 1 fully customizable pipeline
- Repeating tasks and Task queues
- Basic sales automation Tracks
- Gmail and Outlook integrations
- Unlimited lists
- 25 custom fields
- 1:1 technical support
If you’re looking for more features, both Capsule and Pipedrive offer reasonably priced starter plans.
| Capsule's Starter plan | Pipedrive's Essential plan |
|---|---|
Starts from £14 p/m per user* | Starts from £14 p/m per user* |
30,000 contacts | Unlimited contacts |
50 custom fields | 30 custom fields |
Self-serve onboarding | Personalized onboarding |
1 Project management board | Projects available as a separate add-on |
*Billed annually
Capsule’s Ultimate plan comes with your own account manager, custom training and ongoing priority support, along with all the other features from the lower tiers such as workflow automation and contact enrichment. The Ultimate plan costs £60 per user per month.
Pipedrive’s Enterprise plan gives you complete access to all of Pipedrive’s features, with more active automations and unlimited reports and customizations. The Enterprise plan currently costs £99 per user per month.
Supporting small business to grow
Capsule is designed to help small to medium-sized businesses focus on what they do best. It supports growing companies by providing the tools they need to manage contacts, track sales pipelines, and nurture customer relationships without the complexity found in larger enterprise-oriented CRMs.
Capsule’s integration marketplace enables users to connect their CRM to a wide range of business tools, allowing you to be more productive without being tied to a specific suite of tools.
Pipedrive is better suited for sales-driven businesses that need more advanced pipeline management and deal tracking. While Pipedrive is a powerful tool for sales teams, smaller businesses looking for an all-round CRM platform may find it too complex and less in line with their needs.
Ease of use
Capsule’s simple and intuitive interface allows users to easily manage their business without getting bogged down by complex features. Capsule focuses on the essentials, making it easy to adopt and start using with minimal training. Its clear structure ensures that businesses can quickly organize their contacts, track pipelines, and manage tasks efficiently.
Capsule’s plans grow with your business, offering more sophisticated tools as your needs evolve, without overwhelming users from the start.
Pipedrive, while great for sales-driven teams, can have a steeper learning curve due to its feature set that’s more focused on pipeline management and sales automation. For businesses without a heavy sales focus, some features may feel surplus to requirements, making onboarding slower than with Capsule.
Pricing and affordability
Capsule is designed with small businesses in mind, offering core CRM features at a lower price point, starting at £14 per user per month. Capsule’s pricing structure is straightforward and affordable, without hidden fees, making it ideal for small businesses that don’t want to worry about unexpected costs.
Capsule also offers a free plan, allowing small teams to get started without any upfront investment, and there are no expensive onboarding fees, which helps businesses stay within budget.
Pipedrive’s pricing can escalate quickly as users add features or other tools. The platform doesn’t offer a free plan, which may be a barrier for smaller businesses. Pipedrive’s more advanced features, such as workflow automations and in-depth reporting, require higher-tier plans, which can make the total cost per user significantly higher as businesses grow.
Customization and flexibility
Capsule believes in making CRM work for your business, not the other way around. Capsule’s customization features are available on all plans, allowing users to easily tailor pipelines, data fields, and layouts to fit their unique needs, without having to upgrade to a more expensive plan.
Pipedrive also offers extensive customization options, allowing you to tailor your pipelines, stages, and contact fields.
Customer support and security
Capsule is known for its responsive and personalized customer support, ensuring every customer gets timely and helpful responses regardless of the plan they’re on.
Pipedrive offers 24/7 support for Power plan users and above, but the quality and speed of assistance may vary depending on other plans. Higher-tier users typically receive more comprehensive support, which could be a consideration for businesses looking for consistent service regardless of their plan.
When it comes to handling customer data, security is paramount, and both companies offer a secure platform that you can rely on. Capsule has built a strong reputation for reliability and data security, with 99.99% uptime and no history of outages or data breaches,
Which CRM is better for my organization?
While both Pipedrive and Capsule are excellent CRMs, they both have different strengths that will appeal to different types of businesses.
For example, Capsule’s Starter plan is great for small to medium-sized businesses looking for a simple, streamlined CRM to organize contacts, manage pipelines and build strong customer relationships.
Capsule’s intuitive interface and focus on simplicity allow businesses to quickly get started without being overwhelmed by unnecessary features. It’s a great fit for organizations that want a straightforward CRM that can grow with them as they scale, thanks to its flexibility and customizable options.
On the other hand, Pipedrive is designed primarily with sales-driven teams in mind. While larger sales teams will likely benefit from Pipedrive’s advanced capabilities, smaller organizations or teams looking for a more wide-ranging solution may find Capsule a more practical and user-friendly option.
Try any Capsule plan free for 14 days or sign up to our free plan to get started with a straightforward yet sophisticated CRM.
