Capsule is pleased to announce that we have been named a finalist for Best CRM for Startups and were selected in the Top 10 Best Free CRM in the CRMmys 2026 awards.
We don’t do what we do for awards, but we recognise that winning is a great way to show small businesses how we can help them.
That’s why we’re also so proud of the recognition we receive on G2. The summer we earned 16 new badges across regions, market segments, and performance categories, and have continued to maintain our 4.7-star rating with nearly 500 verified customer reviews.
These results come directly from the people who use Capsule every day. That means more to us than any trophy.
Why customer reviews matter
There are plenty of ways to measure whether a product is working. Revenue, retention, support ticket volume. But customer reviews sit in a different category. They're unsolicited, unfiltered, and written by people with no reason to be generous.
When someone takes ten minutes out of a busy workday to leave a detailed review of a piece of software, they mean it. Whether the feedback is positive or critical, it's honest. That honesty is exactly what makes these awards important for both buyers trying to make a decision and for teams like ours trying to understand what's actually landing.
498 verified reviews at 4.7 out of 5 is not a lucky result. It takes consistent performance across a wide range of business types, team sizes, and use cases. Reviewers aren't just scoring a feature list. They're describing whether Capsule fits the way they actually work, whether it saved them time, and whether they'd recommend it to someone else.
That last point matters most to us.
What did we win
Reaching the Top 3 for Best CRM for Startups and the Top 10 for Best Free CRM, in a category where competition is strong and the bar is high, is something the whole team is proud of.
On G2, Capsule also earned recognition across leadership, momentum, and market categories:
- Summer 2026 Leader
- Summer 2026 Momentum Leader
- Summer 2026 Regional Leader
- Summer 2026 Regional Leader, Small Business
- Summer 2026 Mid-Market
- Summer 2026 Small Business
We also picked up High Performer badges across nine regions: Americas, ANZ, Asia and Asia Pacific, Australia, Canada, India, EMEA, Europe, and the UK.
What this actually means for our customers
A CRM only works if people use it. That sounds obvious, but it's worth saying clearly. A tool packed with features that nobody understands or adopts isn't actually helping anyone.
“Customer feedback is very important to us. When we hear people say that Capsule is easy to get started with, that it fits the way SME teams work, and it doesn’t create more than it removes, that’s not by accident. The recognition across so many different regions tells us that it holds true whether you're running a business in the UK, India, Australia, or Canada.”Steve Ledgerwood Capsule CEO
Why we take this so seriously
Rankings shift, algorithms change, but what stays consistent is what real users say about their day-to-day experience.
We read all our reviews, not just to count stars, but to understand what's working and what isn't. They shape how we think about the product, what we prioritize in development, and where we focus our time. When someone points out a friction point or calls out a feature that changed how they manage their pipeline, that feeds directly into how Capsule evolves.
It's also why we encourage every Capsule customer to leave a review if they're willing to. Not to chase badges, but because honest feedback from real users is the most useful signal we have.
Thank you to all our customers and to the people at CRM.org and G2 who saw value in our product. Here’s to more success in the future.
