Rated 4.7 on G2
Try Capsule free for 14 days. No card required.
Become a PartnerContact Sales
Product

CRM

Contact Management

Your customer details. In one place.

Sales Pipeline

Sell, forecast, and grow.

Projects

Affordable project management.

Tasks & Calendar

Your working day — sorted.

Automations

Eliminate manual tasks with workflows.

Reports

Pinpoint your successes & failures.

Marketing

Social campaigns

Post on X, Facebook, Instagram, & LinkedIn.

Campaign builder

Send emails to new customers.

Conversations

Provide customer service & support.

Capsule AI
Use Cases

By Objective

Win more business

Nurture and close more sales.

Deliver fast

Satisfy client requirements.

Drive efficiencies

Run business operations better.

Customer service

Deliver top service to your customers.

By Sector

Professional services

Attract, close, give clients great value.

Manufacturing

Build your sales and project process.

Consultants

Get clients beyond your network.

Construction

Construct sales and projects easily.

Accountants

Account for more sales and better delivery.

Freelancers

Deliver great work to your clients.

All Sectors

Discover how Capsule fits your sector.

By Business Size

Solopreneurs

A straightforward CRM for one

Startups

Give your business the right start

Small Business

See everything, miss nothing

Medium Size business

Built for your business (and your budget)

Larger organizations

Grow big or stay simple? Why not both?

By Team

Sales

Learn how sales teams use Capsule.

Marketing

And marketing teams, too!

IntegrationsPricing
Resources

Support Docs

Need help with Capsule CRM?

Webinars

Industry and Capsule-specific.

Video Tutorials

Your Capsule CRM knowledge hub.

Customer Stories

How customers use Capsule CRM.

Blog

Helpful content you’ll love.

Small business diaries

Our small business podcast.

Partner Directory

Find a Capsule and Transpond Partner.

Log In

Select a plan that suits you

Not sure which plan fits your needs?

Free

Try the basics with up to 2 users. Upgrade for AI, automations and more.

Max 2 usersBilled annually

Free 14-day trial. No card required.

Free includes:

  • 250 Contacts
  • 5 custom fields
  • 1 Sales Pipeline
  • Custom Sales Milestones
  • Custom Task CategoriesUpgrade to go beyond standard categories by setting custom task types that fit your specific workflows.
  • Advanced Mail ConnectionUse your Gmail or Outlook account to send emails now. Upgrade to connect professional mail servers for advanced business needs.
Starter

Get clarity and control over your client relationships. Ideal for teams of 1-5.

user/month.Billed annually

Free 14-day trial. No card required.

Our Starter plan gives you:

  • 30,000 Contacts
  • Email TemplatesAvoid writing the same email over and over with a bank of reusable templates, ready to edit and send
  • Shared MailboxConnect a shared email inbox to enable multiple team members to respond from the same account e.g. sales@, support@, info@
  • Premium IntegrationsAccess direct integrations with tools like Xero, Zendesk and Import2
  • AI Pipeline GeneratorBuild a custom sales pipeline tailored to your unique business and process in seconds.
  • Custom Activity Types
Recommended
Enhanced AI Tools
GrowthEnhanced AI Tools

Sell and deliver work faster, with automations, AI and advanced reporting.

user/month.Billed annually

Free 14-day trial. No card required.

Everything in Starter, plus:

  • 60,000 Contacts
  • 5 Sales PipelinesRun separate sales pipelines for different products, teams or processes.
  • 5 Project BoardsRun separate project boards for different products, teams or processes.
  • Workflow AutomationsDefine repeatable sales processes by configuring a series of tasks, email notifications or stage changes within pipeline/project boards
  • Advanced Reporting & DashboardsTrack your forecast, pipeline, conversions and lost sales, plus team activity, projects and contact health.
  • Email Sync (Outlook & Gmail)Automatically log emails from Outlook and Gmail against your chosen Capsule contacts, so you never miss a conversation.
  • Team & Access ControlsControl what each team member can see and edit, with user roles and permissions.
  • AI ConnectorsConnect Capsule to the AI assistant you already use, like ChatGPT or Claude, through our official connectors or Custom MCP.
  • AI Enrichment & SummariesAI fills in contact details like job title and LinkedIn profile, and gives you an instant summary of the last 50 activities on any record.
Enhanced AI Tools
AdvancedEnhanced AI Tools

Scale up your sales and operations with higher limits across the board.

user/month.Billed annually

Free 14-day trial. No card required.

Everything in Growth, plus:

  • 120,000 Contacts
  • 50 project boards
  • 50 sales pipelines
Ultimate Enhanced AI Tools

Built for larger businesses, with expert support, your own account manager, and custom training.

or

Connect to 100+ integrations

ZapierSlackGoogleMicrosoftQuickBooksFreeAgentXeroFreshBooksTranspondby CapsuleTypeformShopifySquarespaceLinkedInMagicalZapierSlackGoogleMicrosoftQuickBooksFreeAgentXeroFreshBooksTranspondby CapsuleTypeformShopifySquarespaceLinkedInMagical

+48% increase in conversion in 12 months

“Our usage of Capsule over the last 18 months has matured and so our success rate has grown alongside it. In the last 12 months, we’ve seen a 48% increase in conversion.”

Dave Baines

Co-founder

Read their story
4.7 on G2

The award-winning CRM platform

Frequently Asked Questions

Capsule CRM’s 14-day trial of Starter, Growth, Advanced and Ultimate starts as soon as you sign up. The trial includes every feature on the plan you choose, and you can add your team. No card is required.

None. During the 14-day Capsule CRM trial you can use every feature, connect any integration and add as many users as you need.

When the 14-day Capsule CRM trial ends, you can stay on the plan you chose, switch plan, or cancel. To keep the data already in the account, add a payment card.

Yes. Capsule CRM has a free plan for up to 2 users and 250 contacts, with one sales pipeline.

You can move to a paid plan when you need a larger contact list or more features.

Capsule CRM has a free plan for up to 2 users and 250 contacts. Paid plans are priced per user, per month: Starter $18, Growth $36, Advanced $54 and Ultimate $72 when billed annually, or $22, $40, $60 and $75 billed monthly. Every paid plan starts with a free 14-day trial, with no card required.

No. Capsule CRM has no setup fee and no onboarding fee. You can cancel at any time.

Yes. You can upgrade or downgrade your Capsule CRM plan.

If you downgrade, you have to stay within the limits of the plan you move to.

Growth includes 60,000 contacts and Starter includes 30,000. Moving from Growth to Starter means reducing your contacts to 30,000.

Yes. You can import contacts and opportunities into Capsule CRM from a spreadsheet.

More information is available here.

Capsule CRM onboarding is a short in-app setup that starts when you open your account. There is no onboarding fee.

The setup walks you through getting started, and the support centre has articles on how the CRM works.

The support team can answer questions as they come up.

Capsule’s plans are tailored for organizations at different growth stages and across different industries. Our starter plan is ideal for individuals and small businesses seeking to become more efficient and effective with their client and supplier relationships.

Growth and Advanced are better suited for larger SMBs, seeking to accelerate their growth journey, with a larger contact database, bespoke email templates, multiple sales pipelines, project management features, workflow automations and much more.

Ultimate is designed specifically for larger SMBs wanting to enjoy enterprise CRM functionality at SMB prices.

Capsule supports 100+ integrations, and works with Zapier to fulfill additional functionality. Our most popular integrations include Transpond, Mailchimp, Xero, QuickBooks, Gmail and Office 365.

Capsule CRM includes email templates for writing to your contacts. For marketing campaigns, Capsule CRM connects to Transpond, its marketing platform, where you can build email campaigns, schedule social posts and answer enquiries with an AI assistant. Engagement syncs back to your Capsule CRM contacts. Learn more about Transpond

Yes. Capsule CRM has AI Connectors for ChatGPT and Claude, plus AI Enrichment and AI Summaries. The AI features page lists them all.

Capsule CRM does not use your data to train AI models.

  • Capsule CRM never uses your data to train AI models — it stays yours
  • Account and customer data is protected using the same safeguards as the rest of Capsule CRM.
  • Data entered into AI features isn’t shared outside your Capsule CRM account.

If you don’t want to use the AI features in Capsule CRM, you can switch them off in your account.

Transpond is Capsule CRM’s marketing platform. It connects to Capsule CRM so you can see campaign engagement on each contact.

Transpond includes email campaigns, web forms, marketing analytics and automations.

Because Transpond is built by Capsule, it is a native connection rather than a third-party integration.

You can pay for Capsule CRM by major credit or debit card, monthly or annually. Paying annually costs less than paying monthly, and the saving for your currency is shown next to Pay Annually.

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